New partner relationship with Project VRM
April 29th, 2008 by katiar
Sapphire has formed a relationship with Project VRM and will be responsible for the design concept of their forthcoming website.
VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties. Its goal is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter.
Project VRM is a community-driven effort to support the creation and building of VRM tools. It grew out of the user-centric identity community and that community’s work toward supporting higher degrees of customer independence from vendor control.
To find out more about Project VRM, visit http://vrmhub.pbwiki.com/.
